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Brand Building

Brand is nothing but the name/ sign/ logo/ tagline of your product’s packaging. It is nothing what meaning the consumers attach with that name/ sign/ logo/ tagline. This is not a short term process rather it is a gradual and a continuous process. Brand is what your consumer feels about your product’s name/ sign/ logo/ tagline. Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

Defining Your Brand

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

  • What is your company’s mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

Do your research. Learn the needs, habits and desires of your current and prospective customers. And don’t rely on what you think they think.Know what they think.

Having said that, if still there are certain questions or doubts and you don’t want to risk your baby brand relying on just content from few website and want to ensure personalised solutions exclusively for your brand then come to our office we can have a cup of coffee/ tea with us and we can let you know brief points on how to just go about with building your brand. Your brand is our child don’t worry it would be in the safe hands.

– Identity Building
– Logo Designing
– Corporate Branding
– Band Positioning
– Brand Perception Mapping

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